Saturday, May 16, 2009

Another (geeky) science commercial



We've previously discussed (and laughed about) commercials in the life sciences and how they can have a positive impact on the sales of the biotech companies who develop them (or at least in getting the word out of a new product, FAST) [See Commercials in life science research: Roche and BioRad does it again...], so I won't get into that again.
These videos have wide circulation (mainly because we are so very nerdy and compulsively pass them around) and they've become a powerful tool for advertisement.

Recently I ran into a nice small story/advertisement video from Analtech, an American company who develops thin layer chromatography equipment. Interestingly (to some), some of their products have even been featured in CSI.

I thought it was really funny and proves the point that more and more companies are getting into the "advertisement through web videos" trend and put more money into it, seeing it as a nice investment considering the wide dissemination they can aspire to (I've never heard of Analtech before today, for example).

So, here it is: The Adventures of Ana L'Tech (first one of a series?). Enjoy!






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2 Comments:

Ken said...

I'm glad you enjoyed the video - it was a lot of fun putting it together!

Here's a look at what it was like on the day of filming:

http://www.analtech.com/behind-the-scenes-at-the-making-of-ana.html

Please let me know if there's anything we can offer to help in the world of chromatography.


Ken Grant
Director of Sales and Marketing
Analtech, Inc.
www.analtech.com
302-737-6960
www.linkedin.com/in/kengrantde
twitter.com/kengrantde

Alejandro Montenegro-Montero said...

Thanks for your comment, Ken.

Keep us posted about new releases.